History​

Douglas Sales Associates was founded in 1957 by Chris Christopher and Ernie Hegedus. In 1993, upon Ernie’s retirement, longtime Douglas executive Richard Kmec purchased the company. Following Richard’s unexpected passing in 1997, ownership transitioned to Ken Atkinson, John Pavlik, and Roni Potocco. Roni retired in 2005. In 2023, Ken was appointed Chairman and Michael Atkinson joined ownership, becoming President. John Pavlik retired in 2024. All leaders have brought extensive experience in food brokerage, marketing, and merchandising, helping shape the company’s continued growth and success.

Originally established as a frozen food brokerage, Douglas Sales expanded over the decades into grocery, general merchandise, produce, seafood, bakery, and dairy/deli categories. In 1973, the company further broadened its capabilities with the formation of Price Mark Sales & Distributors, a distribution arm supplying Avery-Monarch pricing guns and labels, enhancing the level of service and support provided to our principals.

At Douglas Sales, tradition guides our future. We believe lasting success comes from honoring our history while continuously evolving. Our leadership team’s expertise and consistent corporate philosophy provide a strong foundation for today and tomorrow. In a rapidly changing marketplace, our marketing insight, creativity, and commitment to relationships remain central to who we are—ensuring stability, trust, and continued growth for generations to come.