History

Douglas Sales Associates, Inc. was founded in 1957 by Chris Christopher and Ernie Hegedus with a simple belief: strong relationships and exceptional service drive lasting success. That belief continues to guide the company today.

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In 1993, following Ernie’s retirement, longtime Douglas executive Richard Kmec purchased the company. After Richard’s unexpected passing in 1997, ownership transitioned to Ken Atkinson, John Pavlik, and Roni Potocco. Roni retired in 2005. In 2023, Ken was appointed Chairman of the Board and Michael Atkinson joined ownership, becoming President. John Pavlik retired in 2024.

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From its beginnings as a frozen food brokerage, Douglas Sales Associates has grown into a diversified firm serving grocery, general merchandise, produce, seafood, bakery, and dairy/deli categories. The formation of Price Mark Sales & Distributors in 1973 further expanded the company’s ability to support customers by providing Avery-Monarch pricing guns and labels.

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Today, Douglas Sales Associates continues to build on its legacy. Guided by experience, strengthened by relationships, and driven by innovation, we remain committed to serving our partners with integrity while positioning the company for continued growth for generations to come.